The Irix brand was founded in 2016, the result of the combined efforts of Korean engineers and photographers and designers from Europe. Its main specialty is fixed-focus photographic and film lenses that combine classic design with maximum functionality. Despite its relatively short presence on the market, the brand's products have already been awarded numerous times and collected many positive reviews from the most popular photography news & reviews sites.

The Irix brand was founded in 2016, the result of the combined efforts of Korean engineers and photographers and designers from Europe. Its main specialty is fixed-focus photographic and film lenses that combine classic design with maximum functionality. Despite its relatively short presence on the market, the brand's products have already been awarded numerous times and collected many positive reviews from the most popular photography news & reviews sites.

Irix photography lenses are used by a wide range of photographers with a wide spectrum of specializations - from macro and astrophotography to landscape and interior photography. The brand's offer in this category consists of three product series. Lenses in the Firefly version have been designed with the idea of lightweight construction available at an affordable price for everyone. The Blackstone series features a rugged metal body that will perform well even in the toughest projects. The latest Dragonfly finish is a combination of both previous versions - it uses both metal and composite elements that translate into an extremely durable construction.

Irix cine lenses have managed to win the hearts of filmmakers in just a few years. Their popularity in the film industry is growing from year to year, mainly due to their reasonable price and excellent parameters. Their unrivaled optical quality guarantees the highest quality of recorded material and precise cooperation with professional film cameras. Together they form a unique system of film optics with a unified design.

However, Irix is not only about lenses - over the years the offer of the brand has also been expanded by photographic filters, thanks to which photos gain a new dimension of quality. The range includes both popular screw-in UV and polarizing filters, as well as fixed and variable ND filters, and specialized Light Pollution filters for astrophotography. To meet the needs of all photographers, Irix designers have also created a unique square and rectangular filter system with the IFH-100 holder.

The brand assortment is constantly expanded and new models of lenses for photography and filming are introduced into the offer . The production process employs innovative solutions and modern technologies, protecting the delicate optics from undesirable factors such as dust, moisture and accidental splashing with water.